Brazalo Custom Lures was built on one simple idea: make baits that actually perform on the water — not just look good in the package.

Founded by anglers who live and breathe bass fishing, Brazalo focuses on purpose-built, small-batch lures designed to trigger bites when conditions are tough and fish are pressured. Every bait is engineered with real-world fishing in mind — from profile and balance to vibration, fall rate, and action.

We don’t mass produce. We test.
We tweak.
And we fish what we build.

Each lure in the Brazalo lineup is crafted using premium components, proven designs, and hands-on experience gained from countless hours on the water. Whether it’s forward-facing sonar techniques, reaction-style baits, or subtle presentations for finicky fish, our goal is always the same: give anglers a true performance edge.

Proudly built in Arkansas, Brazalo Custom Lures represents innovation, craftsmanship, and a relentless pursuit of better bites — one cast at a time.