Lunker City Lures

Lunker City Lures has earned its reputation as a pioneer in soft plastic fishing baits, delivering proven designs that consistently catch fish in pressured and clear-water conditions. Known best for the legendary Slug-Go, Lunker City continues to produce high-quality soft plastics that excel in finesse, power, and everything in between.

Whether you’re targeting largemouth, smallmouth, spotted bass, or other freshwater predators, Lunker City soft baits offer natural action, durable construction, and versatile rigging options for anglers who demand results. These baits shine when fish are finicky, pressured, or keyed in on subtle presentations.

Why Choose Lunker City Lures?

• Iconic soft plastics trusted by tournament anglers and weekend fishermen
• Natural swimming and darting action that triggers reaction strikes
• Versatile designs for Texas rigs, Carolina rigs, weightless rigs, and jig trailers
• Premium materials for consistent performance and durability
• Effective in clear water, pressured fisheries, and finesse situations

Best Uses & Applications

• Finesse bass fishing in clear and pressured water
• Weightless and soft-jerk bait presentations
• Texas rig and Carolina rig techniques
• Swimbait and straight-tail worm applications
• Targeting bass, walleye, pike, and other freshwater predators